84. Nashville Rockstar – Manuel


Oh it’s the end of the month and you know what that means. Time for our next Nashville Rockstar. We bet you already know him, too. He’s the man responsible for Johnny Cash’s nickname “The Man In Black”. He has dressed all four generations of Hank Williams. And he is also the man behind both The Rolling Stones’ and The Grateful DeadIMG_7841‘s insignias. This man’s work has been seen on presidents, athletes, dancers, artists, movie stars and more. His name is Manuel and the man’s a Nashville Rockstar through and through.

Manuel is a costumer who has dressed hundreds of artists over the years. Each artists that is on Manuel’s resume is more impressive than the next. Seriously, just to name few there’s Little Jimmie Dickens, Clayton Moore, Jack White, Kid Rock, Wilco, Little Richard, Dwight Yoakam, Marty Stewart, Loretta Lynn, John Lennon, Dolly Parton, Elvis, and the list goes on and on. He is original from Coalcomán, Mexico where he learned his craft at a young age. Then, he began his career in Los Angeles and stayed for some time. But by 1989 he decided to move to Music City to continue his work in the music industry.

To get a feel for his work you have to listen to the man. We found this beautiful quote from his website: “Record companies call me to help fabricate personalities for their artists,” he declares. “I do for artists what they need – not what they think the need.” That statement is never more clear than his story with Johnny Cash. The story goes that Johnny Cash asked Manuel for nine suits. Manuel happily obliged and made each suit black. Johnny noticed and questioned his motives with “Why the black?” Manuel replied “I think you’re the man in black.” And the rest, as they say, is history.

Now a days you may find Manuel in his shop on Nashville’s Broadway. There he continues to spread his skill across the world dressing musicians of all genres the way he sees them. We love that he has found a home here in Music City and can’t wait to see what he does next for both our creative community and the world. Keep rockin’ Manuel.

84. Nashville Rockstar – Manuel

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